The VITRONIC Machine Vision Middle East in Dubai has celebrated its tenth anniversary. In most of the countries of the Gulf region, VITRONIC's POLISCAN systems are now part of the cityscape. More than 100 employees of the Wiesbaden-based company's largest foreign subsidiary ensure road safety and the reduction of serious accidents in Saudi Arabia, UAE, Oman, Morocco, Iraq and Qatar.
The success story in the Gulf began in 2008 with the posting of the current Managing Director of VITRONIC Machine Vision Middle East, Youssef El Hansali. In 2009, the branch was founded as a one-man operation in a small apartment in Dubai. "Right from the start, the focus was on the customer and his requirements for traffic monitoring," explains El Hansali. "Above all, this means understanding the culture of the Gulf region and being available as a local contact. But VITRONIC’s LIDAR-based transport technology was also convincing in terms of technology and product quality. No competitor was able to offer systems that measure over several lanes without roadside installations and have comparable acquisition rates and accuracy characteristics.
The confidence of customers in the Gulf region in LIDAR technology and VITRONIC as a reliable partner quickly led to success: in 2010, VITRONIC Machine Vision Middle East delivered the first stationary and mobile POLISCAN systems to Saudi Arabia. This was followed by major orders from Oman, Iraq, the Emirates of Dubai and Abu Dhabi, which made VITRONIC the market leader with more than 50% market share in the region.
With the POLISCAN systems, VITRONIC Machine Vision Middle East was also able to make a significant contribution to helping reduce the number of road casualties. By 2030 there will be no more road fatalities in the Emirates ("Vision Zero"). "VITRONIC will continue to support the authorities in achieving this goal and making road traffic in the region even safer," says El Hansali. "We are working closely with the local police organizations to develop the future of traffic monitoring.
VITRONIC is the world's leading innovation driver for machine vision, enabling its customers to master the challenges of tomorrow.
The global group of companies develops forward-looking solutions in the form of specialized products and software for image-based quality inspection, identification and process optimization, which find application in the growth sectors of automation and traffic engineering.
VITRONIC solutions make an important contribution to helping shape a safe and sustainable world. The existing limits of what is economically feasible are constantly being questioned in order to achieve the highest quality and productivity, for example in the production of automotive and pharmaceutical companies. Worldwide, Auto-ID solutions in logistics centers and at cargo airports, take over the reliable and efficient recording of shipments and thus ensure a transparent flow of goods.
In the transport sector, VITRONIC offers leading technology for increased safety on the roads, for optimizing traffic flow and for recording road usage.
Open and honest dealings with our customers form the foundation for jointly exploiting technological and process potential to the full. Joint success forms the basis of long-term cooperation with companies such as B. Braun, BMW, Daimler, DHL, UPS, Fresenius and Sanofi as well as with public clients.
Since its foundation in 1984, VITRONIC has been growing continuously for 40 years. The current annual turnover (2023) is above 240 million EUR and the company is currently represented on five continents in over 80 countries with approximately 1,400 employees. Since 2024 the company is part of ITIS Holding, leveraging the strengths of both entities, creating a strong end-to-end ITS and automation provider.
Development and production of VITRONIC systems are located at the company headquarters in Wiesbaden. VITRONIC subsidiaries span across all continents, including North and South America, Europe, Asia, Africa, and Oceania. Additionally, a global network of sales and service partners ensures localized support for international customers.