Traffic Technology Another Step Towards Vision Zero in the Middle East
VITRONIC Middle East has accomplished yet another impressive milestone by signing contracts worth approximately 200 million Euro with its long-term customers in the region. These contracts are dedicated to promoting traffic safety now and in the future. In the next few months, the machine vision company will install over 2,000 cutting-edge traffic enforcement systems in high-risk areas, thereby greatly enhancing road safety.
With the challenges road safety brings to countries, nations all over the Middle East have pushed the topic to the top of their agenda. A key component of every strategy remains to be traffic enforcement, which is an effective measure against the main causes of traffic fatalities. Studies show that traffic enforcement has been a game-changer in battling the main reasons for traffic-related deaths.
Why is enforcement so crucial?
The introduction of enforcement systems in several countries showed a reduction of accidents and deaths on roads. This means that with the increasing number of controlling violations, people suffer less from injuries and deaths of relatives. And even for those not directly affected by accidents, this enforcement has an effect on them: They will spend less time on the road.
Traffic management and enforcement systems provide benefits that extend beyond the daily lives of individuals. These systems have positive effects on the country, ultimately enhancing the standard of living for its inhabitants. Road accidents have multiple implications for a country's GDP. By reducing the occurrence of accidents, significant savings can be achieved in terms of medical emergency care expenses and deployments of police and other professionals. However, it is crucial to emphasize that without proper monitoring, there will be no behavioral change among drivers. Speed limits are important, but without enforcement, they are often useless.
We are proud to be part of the success stories here in the Middle East and thankful for all the trust placed in us by our long-term customers and partners. Witnessing firsthand how technology continually enhances our safety on our roads serves as the driving force behind our daily business operations.
About VITRONIC
VITRONIC is the world's leading innovation driver for machine vision, enabling its customers to master the challenges of tomorrow.
The global group of companies develops forward-looking solutions in the form of specialized products and software for image-based quality inspection, identification and process optimization, which find application in the growth sectors of automation and traffic engineering.
VITRONIC solutions make an important contribution to helping shape a safe and sustainable world. The existing limits of what is economically feasible are constantly being questioned in order to achieve the highest quality and productivity, for example in the production of automotive and pharmaceutical companies. Worldwide, Auto-ID solutions in logistics centers and at cargo airports, take over the reliable and efficient recording of shipments and thus ensure a transparent flow of goods.
In the transport sector, VITRONIC offers leading technology for increased safety on the roads, for optimizing traffic flow and for recording road usage.
Open and honest dealings with our customers form the foundation for jointly exploiting technological and process potential to the full. Joint success forms the basis of long-term cooperation with companies such as B. Braun, BMW, Daimler, DHL, UPS, Fresenius and Sanofi as well as with public clients.
Since its foundation in 1984, VITRONIC has been growing continuously for 40 years. The current annual turnover (2023) is above 240 million EUR and the company is currently represented on five continents in over 80 countries with approximately 1,400 employees. Since 2024 the company is part of ITIS Holding, leveraging the strengths of both entities, creating a strong end-to-end ITS and automation provider.
Development and production of VITRONIC systems are located at the company headquarters in Wiesbaden. VITRONIC subsidiaries span across all continents, including North and South America, Europe, Asia, Africa, and Oceania. Additionally, a global network of sales and service partners ensures localized support for international customers.
